Black Friday / Cyber Monday E-Commerce Cheat Sheet

It's time to achieve maximum returns this Q4.

Let's get to the elephant in the room, shall we?

If you're like me, you've probably noticed the devastating effects of iOS 14 implementation across the board for E-Commerce since June. Some brands were drastically affected, some only a little. What I can say for certain is that the landscape of paid media and online marketing is changing - and FAST. If you don't have the answers before your completion, you'll quickly fall behind. That's why I created this guide.

Black Friday and Cyber Monday are the two biggest days for E-Commerce in the calendar year.

Everyone and their mother is running Ads during this time, increasing costs across the board. To stand out in the sea of brands, you need to be different; you need a solid game plan. 

If there's one thing I've learned over the years of marketing for E-Commerce brands, it's that front-end traffic is only one part of the equation.

Even IF you're making money with Ads... it's not enough.

You need proper blackened systems in place to not only ensure you're making the most revenue but that your products and service are reaching your customers effectively.

The below screenshots will contain more than just Facebook Ad account screenshots from client dashboards.

Why the new approach?

Because the reporting mechanisms that the industry has gotten used to (in-platform) have changed over the past few months. We can no longer rely on JUST what Facebook tells us, we need the bigger picture. Accounts that I manage have seen anywhere from 20%-50%+ in data loss. That's why for this Black Friday and Cyber Monday, blended MER will be an incredibly important formula when optimizing spend.  

You don't need to purchase this cheat sheet to try it out for yourself. Take your total revenue, and divide it by your total Ad Spend. That's your blended MER (Marketing efficiency ratio.)

Here's what you'll get:

✔ A detailed outline of what campaigns, audiences, and creatives work best during this time of year.

✔ How to properly upload Ads so you're not stuck in the review process for eternity

✔ A breakdown of how to calculate profitability (hint: it involves MER)

✔ Direct, visual examples of the do's and dont's on your website and creative.

✔ An hour-long video chat with two of the world's most elite media buyers, and their process of maximizing success on Black Friday and Cyber Monday.

Still not sure if this is for you?

If you’re someone who:

• Doesn't want to hire an overpriced and/or inexperienced agency or freelancer.

• Wants to know the ins and outs of setting up their marketing for success during Black Friday and Cyber Monday.

• Wants to build a solid foundation of sales-specific creatives & audiences to test.

Then this is for you.

Grab Your BF/CM Cheat Sheet!

And look forward to CRUSHING the sales events this year.

Note: Due to the nature of the content, no refunds will be available after purchase.